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The Fact Sheet:

Buffalo's Franchise Concepts, Inc. (BFCI) operates and franchises one of America's premier chains of casual dining restaurants, Buffalo's Southwest Café. In the January 28, 2002 edition of Nation's Restaurant News we were ranked as one of the 50 Regional Powerhouse Chains. More recently, in the August 2003 edition of Restaurants and Institutions, we ranked among the TOP 400 Restaurant Concepts.

Blending the popularity of Buffalo-style wings, Southwest cuisine, fresh cooked-to-order food and value pricing, our concept uniquely satisfies the demands of today's contemporary eating trends. With a loyal base of consumers (families and singles, aged 18-54) Buffalo's satisfies the demand for personal service not provided by quick service chains and delivers reasonable prices that fine-dining restaurants cannot provide. Simply put, Buffalo's Southwest Cafe captures the niche between quick service and tablecloth concepts.


A Bit of History

The original Buffalo's Southwest Café was launched in Roswell, Georgia, a suburb of Atlanta, in 1985. BFCI initiated franchise operations in 1991, and now has 50+ restaurants in the United States and Puerto Rico and the first Middle East location opened in Kuwait in December 2001.

More Recent Events
This is an exciting time for our brand! Recent franchise activity includes a 7-unit Development Agreement for Clark County, Nevada; single-unit agreements for Coral Springs, Florida; Houston, Texas and Hiram, Georgia. New restaurant openings include Sullivan, Missouri (May 2003) and Greendale, Indiana (August 2003). Franchise negotiations are underway for development in Arkansas, Kentucky, Minnesota and multiple opportunities in Texas - the stampede continues…

Framework
Approximately 80% of our franchisees are multiple-unit operators; the largest of whom has seven units and plans others. Many existing franchisees had no prior food service experience before joining Buffalo's and in fact came from diverse business backgrounds. Today, however, we are primarily seeking franchise candidates with experience in the food service industry as well as a successful business and management background.

Facilities
The average restaurant seats 160 to 180 customers inside and 50 more on covered patio or deck areas, requiring about 5,000 square feet of floor space. A staff of 40 employees, mostly is needed. Operating hours typically are 12 noon  to 12 mid night weekdays, with later closing on weekends.

Real Estate
The target site is 1.2 to 1.4 acres and rectangular in shape which allows for optimum parking of at least 100 cars. Our prototype facility, however, may be placed on sites otherwise configured as long as the facility architectural image, layout and parking requirements are maintained. BFCI provides assistance and consulting in site selection.

Training & Support
Franchisees receive a 2--day owner orientation hosted by our Director of New Restaurant Development as they begin the required "Critical Path" to opening. General Managers and Managers receive 28-days of classroom and hands-on training at one of our corporate restaurants. The extensive curriculum overseen by our Director of Training embraces the full spectrum of casual dining restaurant operations and administration, including food preparation, cost control, hiring, customer and employee relations, restaurant management

BFCI assigns onsite representatives for two weeks pre-opening and one-week post-opening to launch the store, train employees and solidify operations. In addition to our comprehensive training procedures and operations manuals, ongoing training and business management is achieved via BFCI assigned Franchise Business Managers whom conduct regularly scheduled on-site quality control restaurant assessments and maintain weekly telephone contact with owners and managers.


Market Niche
The fluctuating economy and varied lifestyles over the last two decades have dictated market changes in the eating habits of people. Seeking value without sacrificing service, and ambiance without sacrificing comfort, today's consumers have established the casual dinner-house segment as the fastest growing segment of the restaurant business.
Perceived as a casual neighborhood restaurant, Buffalo's Southwest Cafe has proven successful in suburban areas in attracting families, couples, singles, professionals and groups of all ages for parties and catered events. Our concept affords a personal and friendly atmosphere rather than the look and feel of a chain; yet has the support of a proven franchise system - now 20 years!

Franchise Fee/Royalties/Creative Advertising:
The initial Franchise Fee is $50,000. Franchise Royalties are 5% of monthly gross sales and the Creative Advertising fee is 1% of monthly gross sales